I’m a senior creative at Digitas ANZ with integrated experience who mainly plays in the digital space, creating campaigns, engaging content and innovative experiences for some truly awesome brands.
I’ve been lucky enough to do some really fun and impactful work with some incredibly talented people, like teaming up with locals to uncover Australia’s most authentic experiences with Tigerair (RIP), connecting football lovers on a global scale for an annual FIFA tournament with EA Games, crafting brand experiences and campaigns for Tourism that helped them win a Webby and more awards, and even creating a five-month-long Augmented Reality Game to launch Battlefield V – winning Digitas our first LIA statue.
One of the most rewarding experiences of my career has been tutoring AWARD School 22’ and seeing the next generation of young creatives develop portfolios that reflect their individual style and personality.
A close second was brewing and branding a beer using agency data to form the recipe.
I try to avoid making digital landfill wherever I can, so I’m always asking myself and the team, “will anyone actually seek this out?” as a creative filter.
I truly believe this is is the best way for brands to make impact in the age of ad aversion. I write more about it here.